[eMBA] Marketing Analysis

Competitive Analysis :- Compare yourself with your competitors

Trend Analysis :- for technology, Demographic, Natural , Legal / Political, Cultural , Economic

Market Analysis:- Analysis of Customer trend

Eg. What you do with your Cherios?

Eat

Silent Kid

Toilet aiming

Play Poker

Crafts

Decorate Christmas tree

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If I have to make your decision then I don't need you.

Target Problems …. Not symptoms

In common parlance, a devil's advocate is someone who takes a position, sometimes one he or she disagrees with, for the sake of argument. This process can be used to test the quality of the original argument and identify weaknesses in its structure.

Pasted from <http://en.wikipedia.org/wiki/Advocatus_diaboli>

[KB] Find and Read

Friends, I am willing to read and understand more about this...
Any links, suggestions will be admired.

Six Sigma Model
ISO

[eMBA] TreePlan and Precision Tree for Excel

(For Data Analysis and Modeling)

These are the decision tree and charting software which will help you to plot decision trees in Excel

TreePlan
TreePlan helps you build a decision tree diagram in an Excel worksheet using dialog boxes. Decision trees are useful for analyzing sequential decision problems under uncertainty. TreePlan automatically includes formulas for summing cash flows to obtain outcome values and for calculating rollback values for determining optimal strategy.

PrecisionTree
PrecisionTree performs decision analysis in Microsoft Excel using decision trees and influence diagrams. Decision trees let you visually map out complex, multi-layered decisions in a sequential, organized manner. This helps you identify all possible alternatives and choose the best option.

Simple Tornado Chart
A tornado chart is a bar chart commonly used to compare characteristics of two populations.

DataTable
There are two types of Data Tables
(1 way Data Table & 2 Way Data Table)

[eMBA] Things to be addressed for Data Analysis and Modeling

(For Data Analysis and Modeling)
I've been deciding to learn more and more about these following things... but never happened till now.
So decided to put it on blog...in front of the world and anyone interested in helping can help...or I will post more information here later on.

• Histogram (aka Frequency Diagram)
  
• Pivot Table
  
• Mean and Median Difference
  
• Standard Deviation
  
• Probability and Different Combinations
  
• Cumulative Distribution
  
• Binomial Distribution [Problem 14]
  
• Weighted Average
  
• NormDist
  
• NormInv
  
• Tornado Chart
  
• Sensitivity Chart using Tornado Chart
  
• Limitation of Tornado Charting (Assignment 2 Question 1)

[KB] Books to be read...Marketing

http://www.robertkcooper.com/

- Suggested by Dr. Derek Hassay
Marketing Strategy Champ.

[KB] Books to be read...

"Leadership Challenge"
"Credibility"
-Kauzes + Posner
[Suggested by Prof. Wilfred Zerbe]

[KB] Google Scholor and WayBack Archieve

Today morning at 7.30 Kathey [Our Librarian] conducted a lecture on how to use google search effectively. She explained about most of the stuff which I knew.. like giving options like site:gc.ca etc etc...

But the 2 important things she talked about ...

* one was GOOGLE SCHOLAR

See how you can customie and focus on specific scholor libraries... eg. shows University of Calgary Library.. No need to tell that you have to have student id and password to login into the system



* Second thing she explained was this... useful concept of Way Back There are some genius who are archieving internet for last decade or more... How they are managing to store so much content... I don't know.. but they are really cool.

Have a look at that... http://www.archive.org/web/web.php